ACT CRM Purchased by Swiftpage – a 90 Day Review

Back in mid-February we received the exciting announcement of ‘ACT CRM Purchased by Swiftpage!’, Sage had entered into and agreement to sell ACT! and SalesLogix to Swiftpage. As the news spread, customers have asked for our thoughts on the ownership change, if this will affect them and the future of ACT!. Over the last few months we have seen many changes and the positive impact Swiftpage has had.

We are avid Swiftpage fans, having used their email marketing services for several years prior to Sage implementing the e-marketing platform into the ACT CRM products. We’ve known Swiftpage’s Founder Bob Ogdon for nearly a decade, building a successful company that offers innovative and quality products and always have been huge supporters of ACT!. So with the acquisition completed on March 20th and Swiftpage as the new owners of ACT! – the product could not be in better hands.

April and May have been a transition period with Swiftpage taking on an in-depth analysis of the ACT! operations, determining what is working well and what areas need improvement. We participated in several meetings with Swiftpage Executives, they understand that we are the eyes and ears for our customers and welcomed our input and ideas. They brings a corporate culture of excitement and energy to ACT!, a stark contrast to the large bureaucracy at Sage.

ACT CRM and Swiftpage EMarketing Logos

Starting in June we have seen the de-’Sage’ing of the ACT! brand. New Logos and rebranding efforts are coming along and we love this from Swiftpage’s websiteThree brands, one vision. It’s all coming together. Advanced marketing integrated with CRM solutions. A new level of innovation and energy. People who embody the very spirit of what an exclamation point is all about.” Powerful messaging and it shows they get the ACT! brand. We too have started the rebranding of our website at www.actplatinum.com, we are committed to the ACT! and Swiftpage products and to provide our customers the very best in ACT! and Swiftpage Certified Consulting and Training Services.

Focused on Customers and welcoming those who left to come back – There is a June promotion for current and past customers of ACT! to upgrade to ACT! 2013 at the discounted upgrade price, no matter how old the version you currently use or owned in the past. You can read more about the ACT CRM Upgrade Offer here. ACT! Customers can also try Swiftpage Email Marketing free for 60 days, click here to sign-up and integrate your marketing with ACT! and Swiftpage. Together ACT! & Swiftpage provide solutions for you to convert prospects, retain customers and grow your business.

ACT! CRM definitely has a Bright Future – Anticipated in September, the ACT! 2014 version will be released (ACT 2014 Roadshow details can be found here). Going forward, the annual release cycle will be discontinued, making way for implementing inline updates. Those with current Maintenance and Support plans will continue to receive the updates. Increased distribution channels and a SAAS model for ACT! are also on the horizon. As an ACT! and Swiftpage Business Partner – it’s great to be an ‘ACT! Fanatic’ and now a ‘Swiftie’!