ACT! Marketing Automation
We are a team of Act! Certified Consultants trained and authorized by Act!, offering a variety of professional services in helping companies implement Act! to run their business better. From initial set-up to customization for specific needs, our consultants have the expertise and passion to get you up and running effectively - and keep you running smoothly.
ACT!, CRM, ACT! CRM Cloud, Cloud Services, Reporting Tools,
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ACT! Marketing Automation

Act! Marketing Automation Features

 

As part of Act! Growth Suite, Act! Marketing Automation makes it simple to optimize all the ways you communicate with prospects and customers to maximize engagement and drive business growth.

Act! Growth Suite is an all-in-one sales and marketing platform that provides small and mid-sized companies with everything they need to run and grow their businesses.

Optimize all the ways you communicate with prospects and customers with the Act! Marketing Automation to maximize engagement and drive business growth. Engage contacts with response-driven nurture marketing campaigns – all sent to targeted lists in your Act! CRM automatically using criteria and triggers you define. Watch as Act! Marketing Automation turns real-time response metrics into sales actions – alerting you of new prospects, prioritizing follow-ups, and delivering a composite view of customer engagement in a single solution.

ACT! MARKETING AUTOMATION PRODUCT FEATURES

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Act-Marketing-Automation-Comprehensive-Campaigns

Comprehensive Marketing Campaign Management
Optimize your customer lifecycle from initial engagement to retention and loyalty with automated outreach in each step. Let Act! Marketing Automation do the work for you with response-driven nurture marketing campaigns – all sent to targeted lists in Act! automatically. Campaigns are triggered based on criteria you define, leading recipients down a highly personalized path.

Setup simple ad-hoc email blasts or drip marketing campaigns for one-off or single path communications as needed. Share campaigns on your social sites to extend your reach or embed social links in your campaigns to drive traffic to your social networks.

Key Features: Email Marketing, Drip Marketing, Response-driven Nurture Marketing, Social Sharing

Act-Marketing-Automation-Visual-Workflow-Designer
Act-Marketing-Automation-Effective-Lead-Capture
Act-CRM-Sales-Process-Design-Services
Act-Marketing-Automation-Real-Time-Metrics
Act-Marketing-Automation-Deliverability-Best-Practices

Visual Workflow Designer & Interactive Template Editor
Create beautiful, mobile-friendly email campaigns with the interactive template editor where you can customize colors and fonts, and add free, high-quality stock photos from a library of over 500,000 options. Start with one of 25 sample templates or import and edit your existing HTML templates with the WYSIWYG editor.

Setup custom nurture streams with the visual campaign workflow designer, providing a graphical representation of your communication flow. Preview email campaigns before sending with both mobile and desktop views to ensure your images and content render perfectly.

Key Features: Interactive Template Editor, WYIWYG Editor, Visual Workflow Designer, Mobile & Desktop Preview

Effective Lead Capture, Scoring & Nurturing
Grow your audience with effective lead capture forms and surveys that feed contacts and responses into Act! automatically. Advanced forms and surveys allow further actions in Act!. Notify Act! users and create Act! activities and opportunities automatically as recipients respond.

Identify your most interested prospects with lead scoring based on campaign engagement, survey/web form responses, and website interactions. Prioritized leads are pushed into Act! groups automatically for easy sales follow-up.

Key Features: Lead Forms, Surveys, Lead Scoring, Multi-stage Lead Profiling

Time-Saving CRM Workflow with Prioritized Sales Follow-up
Automate workflow between sales and marketing to maximize engagement at every phase of the customer journey. Watch as Act! Marketing Automation turns real-time response metrics into sales actions – alerting you of new prospects, prioritizing follow-ups, and delivering a composite view of customer engagement in a single solution. Notify Act! users via email and create Act! activities and opportunities automatically based on campaign and website interactions or completed lead forms and surveys.

Key Features: CRM Workflow, Prioritized Sales Follow-up

Real-Time Response Metrics & Actionable Customer Insights
Understand what’s working and how you can improve your marketing strategy over time with real-time metrics covering opens, clicks, and comparative stats per campaign. Individual campaign results automatically push to Act! contact records for a detailed interaction history. Perform A/B tests to pinpoint your most impactful subject lines and content to continually improve the effectiveness of your campaigns.

Identify prospects on your website in real-time to engage with them when they are most interested, because web visits feed into lead scoring profiles and create activities for sales follow-up in Act! automatically.

Key Features: Real-time Campaign Metrics, A/B Testing, Website Activity Tracking & Analytics

Deliverability & Best Practices

Rest-assured your campaigns will reach inboxes, because Act! Marketing Automation is backed by an expert delivery team to help you manage your sender reputation and achieve outstanding delivery rates. Plus, you’ll have access to numerous helpful tools for GDPR compliance, spam analysis, managing opt-outs, and so much more.

Get started with ease, because you get concierge service from onboarding experts who help you get set up, logged in, and started right away. Fast-track your success with expert guidance around sender reputation, inbox delivery rates, and other essential deliverability topics.

Act-Marketing-Automation-Effective-Lead-Capture
Act-CRM-Sales-Process-Design-Services
Act-Marketing-Automation-Real-Time-Metrics
Act-Marketing-Automation-Deliverability-Best-Practices

Effective Lead Capture, Scoring & Nurturing
Grow your audience with effective lead capture forms and surveys that feed contacts and responses into Act! automatically. Advanced forms and surveys allow further actions in Act!. Notify Act! users and create Act! activities and opportunities automatically as recipients respond.

Identify your most interested prospects with lead scoring based on campaign engagement, survey/web form responses, and website interactions. Prioritized leads are pushed into Act! groups automatically for easy sales follow-up.

Key Features: Lead Forms, Surveys, Lead Scoring, Multi-stage Lead Profiling

Time-Saving CRM Workflow with Prioritized Sales Follow-up
Automate workflow between sales and marketing to maximize engagement at every phase of the customer journey. Watch as Act! Marketing Automation turns real-time response metrics into sales actions – alerting you of new prospects, prioritizing follow-ups, and delivering a composite view of customer engagement in a single solution. Notify Act! users via email and create Act! activities and opportunities automatically based on campaign and website interactions or completed lead forms and surveys.

Key Features: CRM Workflow, Prioritized Sales Follow-up

Real-Time Response Metrics & Actionable Customer Insights
Understand what’s working and how you can improve your marketing strategy over time with real-time metrics covering opens, clicks, and comparative stats per campaign. Individual campaign results automatically push to Act! contact records for a detailed interaction history. Perform A/B tests to pinpoint your most impactful subject lines and content to continually improve the effectiveness of your campaigns.

Identify prospects on your website in real-time to engage with them when they are most interested, because web visits feed into lead scoring profiles and create activities for sales follow-up in Act! automatically.

Key Features: Real-time Campaign Metrics, A/B Testing, Website Activity Tracking & Analytics

Deliverability & Best Practices

Rest-assured your campaigns will reach inboxes, because Act! Marketing Automation is backed by an expert delivery team to help you manage your sender reputation and achieve outstanding delivery rates. Plus, you’ll have access to numerous helpful tools for GDPR compliance, spam analysis, managing opt-outs, and so much more.

Get started with ease, because you get concierge service from onboarding experts who help you get set up, logged in, and started right away. Fast-track your success with expert guidance around sender reputation, inbox delivery rates, and other essential deliverability topics.

Act-CRM-Sales-Process-Design-Services
Act-Marketing-Automation-Real-Time-Metrics
Act-Marketing-Automation-Deliverability-Best-Practices

Time-Saving CRM Workflow with Prioritized Sales Follow-up
Automate workflow between sales and marketing to maximize engagement at every phase of the customer journey. Watch as Act! Marketing Automation turns real-time response metrics into sales actions – alerting you of new prospects, prioritizing follow-ups, and delivering a composite view of customer engagement in a single solution. Notify Act! users via email and create Act! activities and opportunities automatically based on campaign and website interactions or completed lead forms and surveys.

Key Features: CRM Workflow, Prioritized Sales Follow-up

Real-Time Response Metrics & Actionable Customer Insights
Understand what’s working and how you can improve your marketing strategy over time with real-time metrics covering opens, clicks, and comparative stats per campaign. Individual campaign results automatically push to Act! contact records for a detailed interaction history. Perform A/B tests to pinpoint your most impactful subject lines and content to continually improve the effectiveness of your campaigns.

Identify prospects on your website in real-time to engage with them when they are most interested, because web visits feed into lead scoring profiles and create activities for sales follow-up in Act! automatically.

Key Features: Real-time Campaign Metrics, A/B Testing, Website Activity Tracking & Analytics

Deliverability & Best Practices

Rest-assured your campaigns will reach inboxes, because Act! Marketing Automation is backed by an expert delivery team to help you manage your sender reputation and achieve outstanding delivery rates. Plus, you’ll have access to numerous helpful tools for GDPR compliance, spam analysis, managing opt-outs, and so much more.

Get started with ease, because you get concierge service from onboarding experts who help you get set up, logged in, and started right away. Fast-track your success with expert guidance around sender reputation, inbox delivery rates, and other essential deliverability topics.

Act-Marketing-Automation-Real-Time-Metrics
Act-Marketing-Automation-Deliverability-Best-Practices

Real-Time Response Metrics & Actionable Customer Insights
Understand what’s working and how you can improve your marketing strategy over time with real-time metrics covering opens, clicks, and comparative stats per campaign. Individual campaign results automatically push to Act! contact records for a detailed interaction history. Perform A/B tests to pinpoint your most impactful subject lines and content to continually improve the effectiveness of your campaigns.

Identify prospects on your website in real-time to engage with them when they are most interested, because web visits feed into lead scoring profiles and create activities for sales follow-up in Act! automatically.

Key Features: Real-time Campaign Metrics, A/B Testing, Website Activity Tracking & Analytics

Deliverability & Best Practices

Rest-assured your campaigns will reach inboxes, because Act! Marketing Automation is backed by an expert delivery team to help you manage your sender reputation and achieve outstanding delivery rates. Plus, you’ll have access to numerous helpful tools for GDPR compliance, spam analysis, managing opt-outs, and so much more.

Get started with ease, because you get concierge service from onboarding experts who help you get set up, logged in, and started right away. Fast-track your success with expert guidance around sender reputation, inbox delivery rates, and other essential deliverability topics.

Act-Marketing-Automation-Deliverability-Best-Practices

Deliverability & Best Practices

Rest-assured your campaigns will reach inboxes, because Act! Marketing Automation is backed by an expert delivery team to help you manage your sender reputation and achieve outstanding delivery rates. Plus, you’ll have access to numerous helpful tools for GDPR compliance, spam analysis, managing opt-outs, and so much more.

Get started with ease, because you get concierge service from onboarding experts who help you get set up, logged in, and started right away. Fast-track your success with expert guidance around sender reputation, inbox delivery rates, and other essential deliverability topics.

ACT! MARKETING AUTOMATION Features

ACT! MARKETING AUTOMATION Features

PROFESSIONAL

PREMIER

ULTIMATE

Email Marketing

Email Marketing

Email Marketing

Email Marketing

Interactive Template Editor

Interactive Template Editor

Interactive Template Editor

Interactive Template Editor

Mobile & Desktop Preview

Mobile & Desktop Preview

Mobile & Desktop Preview

Mobile & Desktop Preview

Social Sharing

Social Sharing

Social Sharing

Social Sharing

Landing Pages & Lead Capture

Landing Pages & Lead Capture

Landing Pages & Lead Capture

Landing Pages & Lead Capture

Surveys

Surveys

Surveys

Surveys

Drip Marketing

Drip Marketing

Drip Marketing

Drip Marketing

Visual Workflow Designer

Visual Workflow Designer

Visual Workflow Designer

Visual Workflow Designer

Real-Time Campaign Metrics

Real-Time Campaign Metrics

Real-Time Campaign Metrics

Real-Time Campaign Metrics

Marketing Calendar

Marketing Calendar

Marketing Calendar

Marketing Calendar

Deliverability & Compliance Tools

Deliverability & Compliance Tools

Deliverability & Compliance Tools

Deliverability & Compliance Tools

Getting Started Concierge Call for Marketing Automation

Getting Started Concierge Call for Marketing Automation

Getting Started Concierge Call for Marketing Automation

Getting Started Concierge Call for Marketing Automation

CRM Workflow

CRM Workflow

CRM Workflow

CRM Workflow

Nurture Marketing

Nurture Marketing

Nurture Marketing

Nurture Marketing

HTML Email Editor

HTML Email Editor

HTML Email Editor

HTML Email Editor

Advanced Lead Capture & Surveys

Advanced Lead Capture & Surveys

Advanced Lead Capture & Surveys

Advanced Lead Capture & Surveys

Lead Management & Scoring

Lead Management & Scoring

Lead Management & Scoring

Lead Management & Scoring

Event Marketing

Event Marketing

Event Marketing

Event Marketing

Website Activity Tracking

Website Activity Tracking

Website Activity Tracking

Website Activity Tracking

Asset Tracking

Asset Tracking

Asset Tracking

Asset Tracking

A/B Testing

A/B Testing

A/B Testing

A/B Testing

Progressive Profiling

Progressive Profiling

Progressive Profiling

Progressive Profiling

Deliverability & Marketing Consulting Services - If not included in plan cost is $150/hr

Deliverability & Marketing Consulting Services - If not included in plan cost is $150/hr

Deliverability & Marketing Consulting Services - If not included in plan cost is $150/hr

Deliverability & Marketing Consulting Services - If not included in plan cost is $150/hr

Additional 2,500 Email Sends per Month - If not in plan, cost is $15/mo

Additional 2,500 Email Sends per Month - If not in plan, cost is $15/mo

Additional 2,500 Email Sends per Month - If not in plan, cost is $15/mo

Additional 2,500 Email Sends per Month - If not in plan, cost is $15/mo

Additional Domain (per Domain, per Month) - If not included in plan, cost is $50/mo

Additional Domain (per Domain, per Month) - If not included in plan, cost is $50/mo

Additional Domain (per Domain, per Month) - If not included in plan, cost is $50/mo

Additional Domain (per Domain, per Month) - If not included in plan, cost is $50/mo