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Act! Marketing Automation for Act! Premium | Features and Pricing
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Act! Marketing Automation

Act! Marketing Automation is included or as an Add-On

for Act! Premium Products

 

Act! Marketing Automation optimizes the ways you communicate with prospects and customers.  First to maximize engagement which then leads to driving business growth.  Act! Premium CRM with Act! Marketing Automation creates an all-in-one sales and marketing platform.  Providing small and mid-sized companies with what they need to run and grow their businesses.

See our CRM and Marketing Automation video on Rumble.

Act! Premium CRM Self-Hosted or Act! Premium CRM Hosted includes Basic Act! Marketing Automation.  But by upgrading your marketing automation service you’ll get more powerful features.

 

Act! Marketing Automation Pricing is found below and at our Online Act! Store.

ACT! MARKETING AUTOMATION PRODUCT FEATURES

(click on a TAB to see more details)

Act! Marketing Automation - Campaign Management

Over all Complete Marketing Campaign Management

Boost your customer journey and lifecycle. First from initial contact then to retention. Thus creating loyalty with outreach in each step.

 

Also let Act! Marketing Automation do the work for you.  For example with response driven nurture marketing campaigns.  All specifically sent to targeted lists in Act!.  For instance campaigns are triggered based on criteria you define. Thus leading recipients down a highly custom path.

 

Setup simple email blasts or drip marketing campaigns as needed. Also share campaigns on your social sites to extend your reach.  In addition embed social links in your campaigns to drive traffic to your social networks.

 

Campaign Key Features: Email Marketing, Drip Marketing, Response-driven Nurture Marketing, Social Sharing

Act! Marketing Automation - Visual Workflow Designer

Visual Workflow and Template Editor

Create beautiful and mobile-friendly email campaigns with the template editor.  Customize colors and fonts to reflect your business. Then add free, high-quality stock photos from a library of over 500,000 images.

 

First start with one of 25 sample templates.  In addition import and edit your existing HTML templates with the WYSIWYG editor.

 

Then setup campaigns with the visual workflow designer.  Thus providing a graphical rendering of your process. In addition preview email campaigns before sending.  In addition it has both mobile and desktop views .  This  ensures your images and content are perfect.

 

Template Key Features: Interactive Template Editor, WYIWYG Editor, Visual Workflow Designer, Mobile and Desktop Preview

Act! Marketing Automation - Effective Lead Capture

Effective Lead Capture, Scoring and Nurturing

Grow your database with lead capture forms and surveys.  Immediately feeding contacts and responses into Act!.  In addition advanced forms and surveys allow further actions in Act!. For example notify Act! users of new contacts.  As well as create Act! activities and opportunities as replies are received.

 

Above all identify your most interested prospects with lead scoring.  In fact scoring is based on campaign engagement.  As well as survey or web form responses, and website interactions. Thus leads are prioritized.  Then pushed into Act! groups for easy sales follow-up.

 

Landing Pages Key Features: Lead Forms, Surveys, Lead Scoring and Multi-stage Lead Profiling

Act-CRM-Sales-Process-Design-Services

Time Saving CRM Workflow and Prioritized Sales Follow-up

Automate workflow between sales and marketing.  Above all increase engagement at every phase of the customer journey. Then watch as Act! Marketing Automation turns real-time response metrics into sales actions.  Alerting you of new prospects and creating follow-ups.  Also delivering a combined view of customer engagement in a single solution.

 

Notify Act! users via email.  In addition create Act! activities and opportunities. For example based on campaign and website interactions.  As well as completed lead forms and surveys.

 

Workflow Key Features: CRM Workflow and Prioritized Sales Follow-up

Act! Marketing Automation - Real Time Metrics and Reporting

Real-Time Metrics and Customer Insights

Review what’s working and how you can improve your marketing strategy over time.  Review the Real-time metrics covering opens, clicks, and comparative stats per campaign. As well as individual campaign results are pushed to Act! contact records for a detailed history.

 

Also perform A/B tests.  Pinpoint your most impactful subject lines and content. Thus to continually improve the effectiveness of your campaigns.

 

In fact identify prospects on your website in real-time.  Most important engage with them when they are most interested.  In addition web visits feed into lead scoring profiles.  Also create activities for sales follow-up in Act!.

 

Reporting Key Features: Real-time Campaign Metrics, A/B Testing, Website Activity Tracking and Analytics

Act! Marketing Automation - Email Best Practices

Deliverability and Best Practices

Your campaigns will be delivered and reach inboxes.  Because Act! Marketing Automation is backed by an expert delivery team.  Namely helping you manage your sender reputation.  In addition achieve solid delivery rates.

 

Also you’ll have access to numerous helpful tools.  For example GDPR compliance.  As well as spam analysis, managing opt-outs, and so much more.

 

Fast-track your success with guidance around sender reputation.  As well as inbox delivery rates and other essential deliverability topics.

UPGRADE YOUR ACT! MARKETING AUTOMATION

Enhance your Act! Premium CRM with an Upgraded Marketing Automation Plan

(Per Account Subscription and Not Per User Fee)

 

Additionally existing Act! Premium Cloud or Act! Premium Desktop Subscribers will purchase at a pro-rated amount for your current term.  So Contact Us for the cost to add an Act! Marketing Automation plan to your account.

Powerful Marketing

  • Select

  • $79US

  • $79/Account/Month

    ($948.00 billed annually)

     

    Powerful marketing automation features to engage your customers and grow your business

     

    • 25,000 emails per month to unlimited contacts
    • Turnkey campaigns
    • Drip marketing
    • HTML email editor
    • Visual workflow designer
    • Social sharing
    • Landing pages & surveys
    • Campaign calendar
    • Deliverability & compliance tools

Select features, plus:

  • Complete

  • $199US

  • $199/Account/Month

    ($2,388.00 billed annually)

     

    Full-featured marketing automation and CRM workflow to connect your sales and marketing efforts

     

    • 50,000 emails per month to unlimited contacts
    • Marketing automation
    • CRM workflow
    • Response-driven nurture marketing
    • Advanced lead capture
    • Lead management & scoring
    • Asset tracking
    • Event marketing
    • Website activity tracking

Complete features, plus:

  • Advanced

  • $399US

  • $399/Account/Month

    ($4,788.00 billed annually)

     

    Sophisticated marketing automation features and valuable consulting services to fast-track your success

     

    • 100,000 emails per month to unlimited contacts
    • Progressive profiling
      • Advanced Info Gathering
      • Build Rich Contact Profiles
    • A/B testing
      • Test Subject Lines
      • Test Content & More
      • Improve Your Content
      • Improve Your Results

ACT! MARKETING AUTOMATION Features

MARKETING AUTOMATION

Hover for More Information

BASIC

SELECT

COMPLETE

ADVANCED

MONTHLY COST (billed annually)*

Included

$79

$199 

$399

Monthly Email Sends (unlimited contacts)

Create and send impactful email campaigns proven to drive sales to your Act! contacts.

2,500

25,000

50,000

100,000

170+ Responsive Templates

Get started with 170+ mobile responsive email templates that fit your industry, business, and communication style. Choose from a diverse library of promotional, transactional, webinar, and enewsletter email templates for building campaigns.

Y

Y

Y

Y

Interactive Template Editor

Edit existing or build your own mobile responsive email campaigns using the interactive template editor.

Y

Y

Y

Y

Email Tracking & Metrics

View real-time campaign metrics, covering opens, clicks, and comparative stats per campaign or company-wide against a time range you apply to understand the success of campaigns and improve your marketing strategy over time.

Y

Y

Y

Y

Drip Marketing

Build multi-stage drip campaigns using the visual workflow designer to send a series of automated campaigns or communications to prospects and customers. View email statistics and manage subscribers in each stage of your drip campaigns.

Y

Y

Y

Y

Visual Workflow Designer

Use the visual workflow designer, providing a graphical representation of your company’s communication flow, to easily build drip or nurture campaigns. Edit existing stages or add new ones from this intuitive workflow view.

Y

Y

Y

Y

Campaign Calendar

Know when campaigns are being sent with the marketing calendar, displaying planned campaigns in day, week, and month views. Filter by user, single send campaigns, or recurring campaigns. Drill into any campaign for more detail.

Y

Y

Y

Y

Deliverability & Compliance Tools

Rest-assured campaigns will reach inboxes, because Act! Marketing Automation is backed by an expert delivery team that helps you manage your company’s sender reputation, giving you outstanding delivery rates. Access numerous tools to help with GDPR compliance, spam analysis, managing opt-outs with multiple unsubscribe templates, and so much more.

Y

Y

Y

Y

AI Writing Assistant

Leverage advanced AI within Act! Marketing Automation to effortlessly create compelling marketing content for emails, landing pages, webinar invites, and more.

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Y

Y

Y

Turnkey Campaigns

Quickly jumpstart your marketing efforts using turnkey, pre-built campaigns that make it easy to schedule and send sales promotions, prospecting emails, webinar or event invitations, welcome emails, recurring newsletters, and much more.

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Y

Y

Y

HTML Email Editor

Import and edit existing HTML campaign templates using the WYSIWYG email editor or build new HTML campaigns from scratch.

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Y

Y

Y

Social Sharing

Publish campaigns to social sites like Facebook, LinkedIn, and Twitter to engage your company’s social networks and expand your reach. Drive traffic to social networks with social buttons in the footer of your campaigns.

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Y

Y

Y

Landing Pages

Select from a categorized library of pre-built landing page templates or design and create your own with step-by-step guidance. Embed lead capture forms to grow your prospect database. New leads are automatically added to Act! once a form is completed.

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Y

Y

Y

Surveys

Create online surveys and polls using multiple question types, including radio buttons, sliders, ratings, and more to gather information about prospects and customers. Responses are mapped to fields in Act! automatically for richer prospect and customer profiles.

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Y

Y

Y

Team Management

Give team members access to manage specific campaigns, templates, and landing pages.

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Y

Y

Y

Response-Driven Nurture Marketing

Build highly personalized, response-driven nurture marketing campaigns with decision trees and one or more actions to let Act! Marketing Automation do the work for you. Campaigns are automatically triggered by recipient responses based on criteria you define. The recipient listsassociated with your nurture campaigns are always up-to-date, because any changes made to associated Act! groups are automatically fed into your campaign lists.

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Y

Y

Y

Marketing Automation to CRM Workflow

Automate workflow between sales and marketing to maximize engagement at every phase of the customer journey. Watch as Act! Marketing Automation turns real-time response metrics into sales actions—alerting everyone of new prospects, prioritizing follow-ups, and delivering a composite view of engagement in a single solution. Notify Act! users via email and create Act! activities and opportunities automatically based on campaign, landing page, and website interactions, or completed lead forms and surveys.

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Y

Y

Asset Tracking

Measure engagement of YouTube videos and PDFs to pinpoint your company’s most impactful marketing assets. See time spent and page visits. Perform A/B testing against different assets. Implement lead capture forms and force sign-in to continue viewing assets. Drive qualified leads into Act! automatically for immediate follow-up. For deeper insights, view the asset dashboard with the number of impressions, average time spent, leads generated, ROI, and more.

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--

Y

Y

Advanced Lead Capture

Take lead capture and surveys to the next level with advanced forms and surveys that allow further actions in Act!. Create Act! activities andopportunities automatically based on recipient responses. Send notifications to Act! users when responses come in. Even load contacts into specific campaigns automatically.

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Y

Y

Lead Management & Scoring

Use lead scoring to understand your most interested prospects based on campaign engagement, survey/web form responses, and website interactions. Prioritized leads are pushed into Act! groups automatically for easy sales follow-up. Set up automated tasks and alerts in Act! to keeps deals moving and close sales faster.

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Y

Y

Event Marketing

Host successful webcasts and tradeshows with a nurture template designed for marketing events. Send event invitations, gather registration information, track attendees, send thank you emails, and more.

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Y

Y

Website Activity Tracking

See the interactions of both identified and anonymous visitors on your website today, yesterday, this week, last week, or the last 30 days. View website visitors in real-time and engage with identified prospects when they're most interested. Gain rich insights with the web intel dashboard for visitor profiling, interactions per visit, visitor bounce rates, traffic sources, and entry and exit pages. Web visits feed into lead scoring profiles and create activities for sales follow-ups in Act! automatically.

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Y

Y

Progressive Profiling

Gather information about a prospect over time with short surveys that display questions based on what you already know about a lead to steadily build a rich prospect profile in Act!.

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Y

A/B Testing

Test specific elements of two campaigns to determine your most impactful subject lines, email content, and more. Use the results to continually improve your content.

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Y

Add Email Sends 2,500/month (billed annually)

$15/mo limit 3 

$15/mo 

$15/mo 

$15/mo 

Each Additional Domain (billed annually)

$50/mo

$50/mo

$50/mo 

$50/mo 

*NOTE FOR SELF-HOSTED ACT! PREMIUM DESKTOP SUBSCRIBERS - YOU MUST RUN YOUR OWN WEB API TO USE FEATURE

MARKETING AUTOMATION

Attract and engage prospects and existing customers. Stand out with personalized campaigns and landing pages. Stay connected to prospects and customers using automated workflows and triggers. Know what’s working and how to prioritize your follow-up with actionable insights.

Existing Act! Premium Subscribers will purchase at a pro-rated amount.  This amount is based on the end of your term. 

So Contact Us for the cost to add Act! Marketing Automation to your account.