Top 5 Advantages of Act! CRM and Email Marketing
By integrating CRM and email marketing, Act! provides the tools to optimize all the ways you communicate with customers, leads and prospects
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Top 5 Advantages of Act! CRM and Email Marketing

A Single CRM and Email Marketing Software:

A good CRM platform and a robust Email Marketing system are two software programs and are essential for your business. Many businesses are still using these tools separately to manage their sales and marketing efforts. This creates issues between the two and causes a decline in engagement, lead development, sales and productivity. By combining CRM and Email Marketing into one system these challenges can be overcome and benefit your business. Luckily, Act! has addressed this by combining CRM and Email Marketing together. 

CRM and Email Marketing Software

By combining the two functions of CRM and Email Marketing into one program Act! can help you to:

  • Have a full view of your customer relationships
  • Keep your data, interactions and lists current
  • Convert your marketing activities into sales opportunities
  • Improve teamwork between sales and marketing
  • Be more productive and increase results

Benefits of CRM and Email Marketing Integration

1. Have a full view of your customer relationships

Right now you may keep your sales in one application and your marketing items in another. Thus shuffling between the two to “stay organized”. Act! makes customer management easy by giving you the tools to keep all the important details for your clients. As well as their associated sales and marketing actions in one place. Such as your customer details, emails, notes about your accounts, attachments, campaign results and more. Also even industry-specific data is organized and easily searchable. No more toggling to and from different programs to access information about your contacts.

2. Keep your data, interactions and lists current

If you keep your CRM and email marketing in separate platforms you probably spend a lot of time switching between them. Although they are different sets of data they hold common info on contacts, opportunities, and activities. This is time consuming and hinders productivity. Also causes leads and data to be lost in the mix. With Act! your CRM and marketing tools are integrated into an all-in-one sales and marketing platform. Importantly ensuring that data is current all across the system. Above all no more shuffling between two different sets of data and having your data out of sync.

3. Convert your marketing efforts into sales opportunities

By joining Act! CRM with email marketing you can optimize all the ways you communicate with customers and prospects. Allowing you to maximize engagement and drive business growth. By merging your sales and marketing efforts you’ll be able to prioritize and follow prospects. From the start and all through the sales cycle. Alerting the proper team members to provide follow-ups and the best actions at the right moment. In addition engage contacts with response-driven nurture marketing campaigns. All sent to targeted lists in your Act! automatically using criteria and triggers you define.

4. Improve teamwork between sales and marketing

The Act! email marketing features turns real-time response metrics into actionable items – alerting you of new prospects, prioritizing follow-ups, and delivering a complete view of customer interest in a single solution. This enhances your customer engagement by making prospects and clients feel properly nurtured and valuable. By creating a workflow and actions based on specific conditions, your sales team can modify and improve their interactions with prospects rather than waste time toggling between separate sales and marketing platforms. Your team members will be able to share, update, organize and analyze your sales and marketing efforts in Act! which will save you time and money.

5. Be more productive and increase and results

Having your sales and email marketing integrated increases accessibility and visibility- allowing your business to measure and analyze the effectiveness of your sales and marketing efforts. Act! gives you insight of these results with visual snapshots of real-time metrics covering sales productivity and performance, sales pipeline health, top performing products, win/loss analysis, and more with interactive, graphical dashboards so you can improve your tactics. With its convenience and affordability Act!’s all-in-one sales and marketing software allows you and your team to manage your internal processes easily compared to the burden of juggling multiple software solutions.

If you have questions or want to hire us to help with your CRM and Email Marketing click the CHAT button or click the link to visit our Contact Us web page.